Paid advertising
Google Ads Management in Kenya
Google Ads can put a relevant offer in front of people actively searching for it, but the campaign needs the right keywords, landing page and enquiry process. ClintonStack helps businesses build that connection.
The problem
A clearer path from need to next step.
Poor keyword targeting, unclear landing pages and untracked phone or WhatsApp enquiries can make paid search difficult to evaluate and improve.
We structure campaigns around the services the business actually provides, connect the ad to a useful destination and establish a practical review process.
What this can include
- Search intent and keyword planning
- Google Ads campaign and ad group setup
- Ad copy and landing page recommendations
- Location and audience targeting guidance
- Budget planning and enquiry path review
- Campaign monitoring and reporting
Process
A practical engagement, shaped around the scope.
The exact work changes by business, but the next step is always to understand the situation before recommending a solution.
01
Confirm the services, customer areas, search intent and desired action.
02
Plan keywords, exclusions, campaign structure and landing destinations.
03
Write and configure the campaigns for review and approval.
04
Launch with a separate advertising budget paid to Google.
05
Review search terms and enquiries before recommending changes.
Scope and pricing
Start with a clear conversation.
Campaign management fees are separate from the advertising budget paid to Google. The quote depends on campaign scope, landing page needs, reporting and management period.
Important boundaries
- Google Ads does not guarantee sales, enquiries, a position or a return on advertising spend.
- The advertising budget is paid to Google and is separate from ClintonStack's fee.
- Ad eligibility and delivery remain subject to Google's policies and auction system.
Questions
Before you get in touch.
Is Google Ads the same as SEO?
No. Google Ads is paid advertising with a budget paid to Google. SEO improves a website's organic search visibility over time and does not buy a specific ad placement.
Can Google Ads send customers to WhatsApp or a phone call?
Yes, a campaign can be planned around a relevant landing page, phone action or WhatsApp enquiry path where the setup supports it.
How much should I spend on Google Ads?
There is no responsible single number without knowing the service, location, competition and enquiry value. We can help plan a test budget separately from the management fee.
Start a project
Have a business problem that software could solve?
Tell us what you're trying to build, improve or automate.