Paid advertising
Facebook & Instagram Ads Management
Paid social campaigns work best when the offer, audience, creative and enquiry path are connected. ClintonStack helps businesses plan and manage Facebook and Instagram advertising around a clear business objective.
The problem
A clearer path from need to next step.
A campaign can spend money without producing useful enquiries when the audience, message, landing page and follow-up process are not aligned.
We help define the campaign objective, prepare the message and creative direction, configure the campaign and review the signals that show whether the campaign is useful.
What this can include
- Campaign objective and audience planning
- Facebook and Instagram campaign setup
- Creative direction for copy, images or short-form assets
- Landing page and WhatsApp enquiry pathway review
- Budget planning and campaign structure
- Enquiry tracking guidance and performance reporting
Process
A practical engagement, shaped around the scope.
The exact work changes by business, but the next step is always to understand the situation before recommending a solution.
01
Clarify the offer, target customer, location and desired enquiry.
02
Plan the audience, campaign structure, message and destination.
03
Prepare or review creative assets and set up the campaign.
04
Launch with an agreed advertising budget and monitoring plan.
05
Review results, identify learning and recommend measured changes.
Scope and pricing
Start with a clear conversation.
Campaign management fees are separate from the advertising budget paid to Meta. The scope depends on the number of campaigns, creative requirements, reporting and management period.
Important boundaries
- Advertising results depend on the offer, audience, creative, budget, platform delivery and follow-up process.
- The advertising budget is paid to Meta and is not ClintonStack's management fee.
- No specific lead volume, sales result or return can be guaranteed.
Questions
Before you get in touch.
Is the ad spend included in your fee?
No. ClintonStack's campaign management fee is separate from the advertising budget paid to Meta. Both amounts should be agreed clearly before a campaign starts.
Can you send ad enquiries to WhatsApp?
Yes, where the campaign setup and destination support it. We can help connect the message, landing page or ad destination to a clear WhatsApp enquiry path.
Do you guarantee a certain number of leads?
No. We can plan, configure and improve campaigns, but delivery and outcomes depend on the offer, audience, creative, budget and customer response.
Start a project
Have a business problem that software could solve?
Tell us what you're trying to build, improve or automate.